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A domain name is the soul of your website. It is the main part of your URL, and getting it right will mean that your site visitors will know what they are visiting, and what they can get there, before they even enter your webpage.

It is similar to having to choose the name of your business, as your domain name will be your identity for the rest of your website’s life.

Here are some pointers to help you along the way as you decide how and what to name your webpage:

• Brand Yourself – Find a brand name for yourself. Don’t create a domain name first. Your brand name should be the basis for creating your domain.
• Easy Peasy – The main point of your website’s name is to make sure that your users remember it. It shouldn’t happen that your domain name is long and suitable for your identity, but your visitors cannot spell it, or pronounce it. That would only make it difficult for your customers to find you online.
• Short is Good – A customer wouldn’t want to waste time in typing your domain name. Plus, the longer your name, the more the chances they would mistype or misspell it. If there’s another website which sells similar products and has a name close to yours, you risk losing your visitor.
• Keywords – Keep your domain name unique, also close to what you are actually selling. You want your customer to know what they are going to find when they land upon your site. This would also mean that when someone searches for a product online, for instance, LED Bulbs, if your domain name has the keyword ‘Bulb’ in it, your webpage will be one of the first to pop up on their screen.
• Stick to Your Roots – If you’re from Mumbai, try to mention ‘Mumbai’ in your domain name. If you’re from Nebraska, see if you can wheedle ‘Nebraska’ into your domain name. If you’re a local business, this will make it easier for people close to you find you, and your store. People also tend to be loyal to their local community and businesses.
• Don’t Hyphenate your Words – Numbers and Hyphens often confuse people. Persons taking down your webpage address over the phone would get confused, and those writing it down might make mistakes in the hyphening. It adds to the unique quotient of your webpage, but you would do better to step away from it.
• Be Remembered – This speaks for itself. You have to be unique. Be catchy. Be different. And once you get that perfect name, race the world to get it registered.
• Research Your Name – If you register a domain name which is already copyrighted by some other company or business, you are going to be at a loss. You might also end up getting the wrong set of customers if you do continue with the page, besides landing you in a legal mess!
• Domain Extension – A domain extension is a suffix which you would attach at the end of your domain name. This would be a .com, or a .net addition at the end of your webpage’s name. Try and see if you can come up with a word when your domain name and extension combine. Try to avoid the .com suffix as it has been around for a long time, and is not really a memorable name any longer. Try .info, .me, .biz, .co and, .org instead.
• Get Some Protection – To make sure your competition or a copycat of your business does not trick your customers into visiting their site, by swapping a few words, or misspelling your domain name, it would be wise of you to purchase the names of all domains close to your own.

GIS (Geographic Information System) is a computer system that is basically designed to present spatial or geographical data by analysing, capturing, storing, manipulating and managing the data. It is this system that has made the use of intelligent digital maps possible and easy to someone who even does not know the usage of maps. GIS helps to display all the features of the earth be it the mountains or the cities or the roads or be it the rivers, or any particular place in the world. This system has literally made the world a small place. The major difference between GIS and any original map is the feature of GIS where it relates the geographic information to the descriptive information.

There is a rapid increase in the competition of the corporate sector with the sector facing a slowdown in the past few years. It was the time which forced the companies to rethink about their ways and policies and the way to work, which is when they thought about in-house resources and turned towards the usage of GIS. GIS turned out to be a tool that helped them not only to overcome their operational challenges but also helped them to provide better facilities and quality which improved their profitability. GIS became like an anchor to their sinking ship.

Retailers, real-estate professionals, insurers, asset managers and many other such professionals came forward with the opinion that GIS assisted in a lot many ways than they thought it would. It was said that GIS helped in optimizing business that opened or closed, marketing, also helped in managing the consumer data. GIS has been imbibed in many sectors of the business world such as banking and financial services, facilities management, marketing, insurance, media and press, real estate, retail etc.

In the banking and financial service sectors, where the competition is high and just market share and brand recognition is not enough. GIS has the sector by providing spatial data tables according to the geodemographics and geography of the area that helped enhance the understanding of the risk, customer interaction, and the economic conditions. It also helped in increasing the profitability by enhancing the efficiency of the operations of the different departments and also helped in reducing the complexity of the business by providing a view of the real market conditions.

The facilities management is basically helped by GIS from top to the bottom level by helping them to expedite planning and analysis, and also helping them in collection of the data and its maintenance and use. Insurance companies use GIS to analyse data and plan their business strategy. It also uses it to deploy geographic content on their mobiles so as to engage customers and deliver according to their needs. It also helps to provide greater transparency and enhance the operational awareness.

GIS has helped the marketing strategists to imbibe geography efficiently in their strategies so that they could easily respond not only to the customers but also to the market needs. It also allows the companies to segment and profile their existing customers and also gain new opportunities in this competitive world. Media and press is considered to be one of the major sources that provides informational from all over the world to the common people. GIS has been a boon in disguise for them. It has helped them connect to the desired places and obtain geographic images to support the news materials and also helped them gain greater evidences of the news to be reported.

Real-estate has a close relation with GIS as both are connected with the same word location. Real-estate indicates buying and selling of good properties that are available in the market, and GIS has helped evolve this sector by being the light in their darkness. It has helped them by making access to different places easy and also helped them analyse good investment. Retail is also one other such business that has gained a lot by GIS because it helps them find the correct location for the stores where they could get the right amount of goods and services and gain customers with reasonable profits for themselves too.

Creation of a web page can survive only by the optimum pageviews by the users of such digital technologies. Search engine optimization is a kind of tool were in which the list of all the regular search of any more relevant sources combines a total number of occurrences. In search engine optimization, web designers play an important role where in which a separate keyword for such particular search needs to be created. A keyword creation or a keyword search is an essential part of search engine optimization (SEO).

Aspects of Search Engine Optimization

• Search engine optimization is measured in terms of the search results.
• These search results create an environment for the perfect keyword which can be registered for
• such particular website.
• To deliver a search engine optimization measurement, a web designer needs to create a location of all search results to reach the end of the point which is a keyword.
• That particular keyword is beneficial for that particular website owner to create an impact on digital marketing through a website design.

Steps to follow after launching a new website:

Web site launching requires a complete slides of information for the launch. And those slide launches would be considered as the main piece of the puzzle. And that main piece of the puzzle is search engine optimization.

• Optimization of relevant keywords.

Search engine optimization acts according to the design and structural description of a keyword. A keyword creates an environment of optimization which attract huge number traffic for a particular web page. The main reason behind a successful website launch is a part where the engine optimization searches for perfect keyword supporting the web page.

• Creating a supporting content for the web page.

The major aspects of search engine optimization creates a cultural link between a content and the appearance of the web page. Therefore, while the extraction of the keyword search optimize reaches its finish line. The blog creator or a web designer needs to find a content which provides structural support for the keyword extracted. A proper content creates a platform where it provides a space for all its users to search for their expected connection in the web page.

Key Points to create a content design:

• Content building is a form of delivering the knowledge about certain elements of that particular website which can create an impressive sale of a product or a website.
• A website runs through its content quality. Recently, digitization revolutionized technology in a way that the social media has become an implicit part of our life.

These virtual understandings can be measured in terms of quality of writing.

• Design title deriving the keyword.

The main reason behind search engine optimization is to deliver a web page related to similar subjects. Which helps in the extraction of a suitable keyword for the web page. All these points need to be focused in terms of designing a catchy title for the blog or the content delivered. These catchy titles attract more page views and online traffic for the web page.

• Allocate necessary Meta description.

While adding a meta description to a newly designed web page, the final description of meta links should favor keyword searched in the optimization. Most commonly these keyword based meta descriptions lies under the title name of the web page. However, sometimes it seems as it requires another dimension of structure.

•  Involvement of Google Analytics.

These Google Analytics provides detailed information about the activities of keyword installed in the search engine optimization. Moreover, the search engine optimization creates a loop of activities which discover all serviceable and remarkable elements of the web page. Additionally, with the help of Google analytics the user understands the growth of the web page launched in recent times.

•  Start sharing with contacts.

The actual nature of the work starts once the new web page reaches the online platform to connect to its relevant marketers. And while conducting such optimization activities the web page user need to share the links and address of the web page with all possible contacts. This provides the web page a solid ground of growth and development.

•  Build networking strategies.

The launch process of the web page creates a link between online marketing platforms and the digital users. The major development of the web page starts during the process of network building. The network building activities take over necessary information on the newly launched web page. And the keyword designed in terms of the search engine designation provides optimized strategies between the potential users.

•  Search Engine Marketing

In search engine optimization all the technical terms are derived from a keyword. A keyword creates a search tool which results in maximum number of page views. To promote these kind pageviews for the most the potential users, a web designer needs to start search engine marketing. Through search engine marketing, a designer can create a popular demand for a certain website.

Key Points of Search Engine Marketing

• Search engine marketing is a form of online activity where in which all the elements or products of a website gets an exposure to a large number buyer through online media.
• These search engine marketing is very essential to conduct a promotional activity or event which is delivered through social media to attract large number of buyers.
• Search engine marketing is an another form of internet or digital marketing. By using such technique of search engine marketing a person can advertise some product details on his website in the form pop ups and also can get paid for such online advertisement.

Moreover, all above mentioned information provides a larger image of the successful launch of the digital web page. Additionally, by using and following above mentioned key notes a user can deliver and design a user friendly web page attracting more page traffic for the website structure.

Blogger, the official blogging website for BlogSpot (Google), and are two of the most popular blogging platforms in today’s online world. For new bloggers, or for bloggers looking for a change, it is hard to choose between the two. Let us look at some of the differences between the two sites, to understand which would be the best option for you.

Blogger is a rented site. You cannot have it in your name. The domain name remains’ that of BlogSpot. On the other hand, does not have any such qualms. It is an open-source blogging site. However, the disadvantage here is that with , you would have to maintain your blog page on your own. This would mean the security, backup and protection from spammers are your own responsibility. Blogger takes care of these issues for you.

As you do not have to create your own domain name with Blogger, it is a basically free site. requires you to pay an annual fee to keep using your domain name. In addition, you would also require to pay a monthly hosting fee with . With Blogger, you get 1GB of free space, that connects to your Google+ account.

The disadvantage of Blogger is that since you do not own the space, you can only edit pre-existing templates. There is limited space for customization at an advanced level, and no FTP access. , on the other hand, provides full freedom to modify your blog as you see fit. Customization can be taken to the highest level for a very individualistic website.

This means that your Blogger webpage would be a basic drag-and-drop design, whereas the page would provide a wide variety of designs to increase the uniqueness of your page. also allows you to add any design or functionality as required to your page. Blogger does not give the option of adding plugins, though it does have a set of simple gadgets for the webpage.

Moneymaking wise too, Blogger gives you easy access to Google AdSense, so that you can make money by putting on advertisements on your page. gives you complete control, which means it allows you to run as many ads, links or affiliations as you wish on your webpage.

The basic difference in all of this, the most important thing that matters, is the flexibility each of these blogs offer the user. Blogger offers a simplistic platform, a basic design format, which makes it easy for the user to manipulate. It, however, does not have the cutting-edge customization, the incredible flexibility and the upgrades and innovation offered by .

This is the reason why has managed to successfully get over 75 million people to create a wide range of exotically intricate sites upon it, whereas Blogger powers a mere 1.1% of internet sites.
In this fast-paced world, portability is also an important factor, and gives the user that edge. Blogger however, has made this into a complicated process, posing quite a big risk of losing your SEO such as followers and SE rankings, if you make the move. This prompts users to not go for Blogger when launching their websites in the first place.

Also has a wide online community which offers support in developing your website further. There is a large amount of documentation, a set of dedicated chatrooms and many online forums where you can turn to for help. Many online companies have also been set up, which work at only providing support to users. Blogger, on the other hand, has a very basic documentation set which does not offer much support. The online support is also very limited.

The most important point is also of being up-to-date. Blogger has not made any updates to their platform and the user experience for a long time now. There has been a trend of dying Google apps, such as Google AdSense and Reader due to non-updates. It remains that if Google wishes to, they can shut down Blogger at any point in time.

Being an Open Source, does not have its existence dependent on the whims of any one company. It is a tool developed by the people for the people. Having nearly 28% of the world’s websites hosted on , it is also unlikely that it would shut any time soon.

Looking at all of these factors, it is apparent that would be the more popular choice. However, if a user is looking at a simple platform where they do not wish to make any advanced changes, or have much customization, Blogger would offer them a much better deal.

In the long run, it is what the user requires, that would work for the site. has its own advantages, as does Blogger, and a User would do well to look at both before deciding which platform to go for.

Advertising is an essential part of every business. When you advertise a business, it reaches to a large mass of people and people come to know of it in a better way. There are various tools and strategies, which help in the advertising of the business. It is up to the business houses to decide which one would be more effective for them so that people get attracted to their business. Google AdWords and Facebook Ads are the two most useful advertising tools, which are used by people. Choosing which one is better depends on the business house. Both are efficient in their own respective ways.

Difference between Google AdWords and Facebook Ads

Google AdWords: This is a paid search where people have to pay an amount to advertise their content. Google AdWords help businesses to meet new customers through the huge search engine platform that it provides. Google is considered as the best advertising platform because it deals with SEO pages, which are easy for people to read and understand. People who are looking for goods and services can actively find it with the help of Google AdWords. The Google networks have been split into two different networks such as Display Network and Search Network.

The Search Network of Google acts as a search engine for the various webpages of the businesses that are being uploaded in Google. While in case of Display Network, people deal mostly with the visual and graphics, which help a business to go ahead. Customers can type on the keyword and reach targeted groups of customers. Brand awareness can be effectively raised with the help of Display Network of Google. Google has the largest number of target audience because it nearly provides one with every information that they need. Google provides one with the adequate search results which is beneficial to people.

There are various formats in Google AdWords, which can be used by businesses. They can choose the design which most appeal to them. Google has introduced several designs, which cater to the needs of all type of business houses. Along with text, they also focus on the visual part of the advertisement. This is a better way to deal with new audiences. Google AdWords is considered as the best marketing strategy because it understands the needs of people and try its best to meet all the demands of people.

Facebook Ads: Facebook has a global audience because in the present times, nearly everyone is hooked to Facebook and they use it to communicate with people from the rest of the world. Facebook cannot have rivals when it comes to audience. Marketing becomes easy when there is a large number of audience who can get knowledge of the business. People with different ideas and thoughts meet in Facebook and this allows reaching to the potential customers who show the same interest as those of the businesses.

The best part of Facebook is the news feed where people come to know of the different needs of businesses. In addition, when it comes to visual ads, nothing can go wrong in that case. High quality ads can always give appealing messages to people, which are strong and effective in its own ways. They deal with PPC ads, which are a strong means of communication. Facebook tend to be one of the major selling platform for business houses.

The best part about Facebook is that they have various tools, which helps in the creation of beautiful visual ads, which are engaging, and appeal to the people. Just with a limited budget, people can post their ads on Facebook.

Which one to choose for your business?
Both Google AdWords and Facebook Ads are effective in their own respective fields. It is hard to choose which one is best from the other. One is a paid search, one is a paid social, and both complement each other in a big way. It is mostly preferred to use both the advertising strategies for the betterment of business. One helps to find customers and through one, customers can find the business houses. The need of both is essential in a business.

Geography Information System is a system designed for location enabled purposes. GIS is used in different ways like mapping and storing the geographic data. Today vehicles are increasing rapidly on roads and today’s modern infrastructure consists roads and bridges. Usually, for location analysis, the need of the Internet is there, but when it comes to GIS, it becomes wider. GIS gives many facilities like real time navigation, traffic control, and routing.

How GIS help in automobiles and transportation

GIS in automobiles and transportation makes them more efficient and effective, as it provides many location services like tracking and navigation system. A GIS can help visualize and communicate the effect of roads. Engineering structures and framework helps to take decisions about the route selection. It gives a 3d view assisted by an aerial photo. It is direct and simple to use, but it does not convey much information.

The interactive map also helps viewers to choose to and from where they’d like to take a taxi or a cab and also it shows how many people in that area is searching for a taxi. Viewers can also choose a low distant area so taxi fare can be decreased. This show, route planning is an important feature of GIS. The roads can be an obstacle for your important business meeting. So GIS makes sure you reach on time by taking the best route available with less traffic. This can also be helpful in distributing goods or delivering products and for your personal travel.
Real-time navigation is one of the important features as it makes sure you are going in the right direction for your destination and also have much important information that may help to a driver. Tracking means knowing where exactly you are at present. It is very helpful for investigation purpose. Tracking and monitoring taxi location helps to catch the person who has done any crime, travelling in a taxi.

This concludes that GIS in very useful in auto and it has been seen that GIS has a high accuracy. It is clear that GIS has opened up so many useful facilities. GIS has large potential in the future and it is growing day by day.

GIS stands for Geographic Information System. A System, which is designed to store, capture, analyze, manage, manipulate, and present spatial or geographic data, is called GIS. It is an information system, which integrates, stores, edits, analyzes, shares, and displays geographic information. With GIS applications tools, it may be easy for the users to create interactive queries, means user-created searches, analyze spatial information, edit data in maps and can present the results of all operations. The acronym of GIS sometimes stands for Geographic Information Science (GIS Science), which is referred to the academic discipline that studies about Geographic Information Systems. GIS is a very large idea, which can refer to various different technologies, processes, and methods. Many different operations and applications are attached with GIS and are related to engineering, planning, management, transport or logistics, insurance, telecommunications, and business. For many location-enabled services, which rely on analysis and visualization, GIS and location intelligence applications can be worked as a foundation. GIS can able to visualize various kinds of data on one map such as streets, buildings, and vegetation. With this facility, people can see, analyze and understand patterns and relationships easily.

Geographic information systems (GIS) can easily display various things in the map. It may be formed spatially oriented concepts such as travel patterns. It provides easy viewing of the data. With the generated maps, a clear indication of regions, counties, towns, and so on can be received. Digital information is used in modern GIS technologies, for this purpose, different digitized data creation methods are used. Digitization is the most common method of the data creation. It involves a hard copy map or survey plan, which is transferred into a digital medium with the use of geo-referencing capabilities and a CAD Program. In Earth space-time, locations or extents may be recorded as dates/times of occurrence. The X, Y and Z coordinates represent longitude, latitude, and elevation respectively. The accuracy of GIS is dependent on the source data and how it is encoded to be data referenced. By the use of the GPS-derived positions, the land surveyors are able to provide a high level of positional accuracy. To serve the society in a large scale, the quality, expectation, and utility of GIS are changing through the high-resolution digital terrain and aerial imagery, web technology as well as with the powerful computers.

In recent times, drastic changes can be seen in the Insurance Industries. It seems that these changes are reflecting several kinds of underlying developments. The dissemination of financial information and financial services can be broadened and accelerated through the significant advancements in communication and information technology and by this way the complexity has been also increased. It seems that the competition among the different domestic and foreign Insurance Institutions has been increased. It can be stated that the Insurance Organizations are adopting better operational strategies as well as upgrading different skills due to regulations. Due to all these factors, challenges to Insurance sectors are increasing.

Today, the Insurance Companies should have to be market responsive as well as market driven. Data management is one of the key aspects on which the success of these institutions majorly depends. Customer relation management is also another important factor in this regard. Insurance Companies manage a lot of information about the customers, customer profiles and so on. Insurance Companies can gain an enormous advantage by adding a component called “Location” to their database. Insurance Companies can be well benefited through long-range planning mixed with geographic modeling.

With the aim of achieving different business objectives of the Insurance Companies, GIS plays an important role in many important areas of Insurance Companies. The objectives are to expand the Customer base, to improve in Quality of the Services, to increase Customer Satisfaction, to maintain consistency in business growth, and to increase profitability. GIS helps to provide support in strategic planning and decision-making in different functional Areas of the Insurance Companies.

Marketing is a customer-orientated operation, which is essential for the business success of any Insurance Company in today’s highly competitive Business environment. For a better understanding of the markets and the potential customers, the marketing departments of the Insurance Companies may use GIS- based Marketing analysis. It can be stated that the marketing depends on the demand as well on supply. Demand and supply can easily point to a geographical location. With the help of a GIS, these factors may be easily analyzed. Today it seems that geo-demographic research is very important to marketing. To target the specified customers, all kinds of market segmentation techniques are important.

In a broad sense, GIS is a system consisting various location enabled services. Among the various potential applications, GIS can be used for; nowadays transportation issues have received a lot of attention. It is specially called GIS-T. Geographic Information System for Transportation refers to principles of applying GIS technique for transportation purposes like routing, traffic jam problems. It is necessary for a successful business that right person is present at the right place at the right time. Each corporation’s need varies. This includes personal travel as well as shipping of raw materials and products.

Developing Countries like India that is urbanizing at a rapid pace. GIS has become mainstream. GIS creates transportation system sustainable in terms of increasing social inclusion, reducing environmental limitations and being economically feasible. This helps public transportation giving information about infrastructure and urban design. Like GIS represents the street network as center-lines which is helpful for transportation facility and vehicle routing application. Different applications need different information and analyzing. GIS-T allows multiple geometric representations of the same transportation network. GIS is an attractive choice for logistic providers.

The use of this software is still not common in many of the companies. GIS helps in gathering useful information for the multinational companies, what is done at each location. This is done by merging data from geographic content such as maps, images, applications and other geographic information commonly used for planning, deploying, operating and optimizing transportation and logistical systems. Safety can also be ensured by GIS. Many businesses involve operations that need GIS, and some of them are supplier sites, distribution centers, retail stores, and customer location. It allows taking decisions regarding the economic route selection.

Use of GIS in transportation applications is too wide. Complex applications include highway maintenance, traffic modeling, and accident analysis. GIS gives the info according to latitude and longitude of a place. It gives info which is reliable, updated, relevant, easily accessible and affordable. GIS is getting better as today existing database does not allow the viewer to access or query the database while the user is only allowed to raise textual queries. Furthermore, GIS ability cannot be doubted.

GIS means Geographic Information System. It is a system developed to store, manage and analyze the data of geography. GIS applications are used to ask queries, change in maps and these applications are helpful for location-enabled services. Actually, GIS is merging of Cartography, Statistical analysis and database technology.

History of GIS

History says the first use of this kind application was in 1832 but actually, the first true operational use was for forestry in 1960 and it was made available for all industries in the 1980s and by the year 2000, users begin to use, explore and discover this application for mapping services. The dimension of map differs area to area, sector to sector as well as from function to function. It is very helpful for future planning. To have an edge, lots of business is using GIS in this competitive, dynamic market for marketing, expansion, risk management, planning of the route.

In recent times, GIS has gained so much popularity in the retail sector and for the growth of developing countries like INDIA, it becomes more useful. GIS maps can be used for various purposes in a business like identifying new opportunities, products, and upgraded technology information. GIS applications enable location based information to owners and can be helpful to choose the location for new store opening.

To manage different types of assets, GIS can be very beneficial. Like the location of competitors in the area and information about customer interest. GIS ensures assets are collected and organized. Planning, the most important use of GIS. Planning refers to a process of deciding what to do and how to do in advance. GIS can help in the recruitment process also in emergency need of transport. The most importantly, GIS ensures Brand Visibility and ensures the right people are doing right jobs and right product is delivered to the right customer. GIS enhances the quality of communication and helps in elimination of communication barriers.
In the dynamic retail environment, retailers are eager to use GIS to expand their business enhancing business performance. One cannot remain too backward in this competitive market. GIS is a great technique for FMCG and retails.